UTM Builder

Create and analyze campaign tracking URLs. Generate UTM parameters for Google Analytics campaign tracking.

Use our free UTM Builder to generate campaign tracking links for Google Analytics, social media, SEO, and paid ads. Add parameters like utm_source, utm_medium, utm_campaign, utm_term, and utm_content to track clicks and measure marketing performance accurately.

Base URL

Campaign Source (utm_source)

Campaign Medium (utm_medium)

Campaign Name (utm_campaign)

Campaign Term (utm_term) - Optional

Campaign Content (utm_content) - Optional

Features

Campaign Tracking

Generate UTM-tagged URLs for tracking marketing campaigns in Google Analytics and other analytics tools.

Bulk Processing

Create multiple UTM URLs at once. Perfect for large campaigns and batch processing needs.

URL Analysis

Analyze existing UTM URLs to extract and validate tracking parameters. Check campaign consistency.

Easy Sharing

Copy generated URLs instantly. Share tracking links with your team or add to campaigns.

How to Use

Enter your website URL

Fill in UTM parameters (source, medium, campaign)

Add optional parameters if needed

Generate and copy your tracking URL

UTM Parameters Explained

Required Parameters

utm_source: Traffic source (google, facebook)
utm_medium: Marketing medium (cpc, email)
utm_campaign: Campaign name (spring_sale)

Optional Parameters

utm_term: Paid search keywords
utm_content: Ad variation (blue_button)
utm_id: Campaign ID for GA4

Best Practices

Naming Conventions

Use lowercase for all parameters
Use underscores instead of spaces
Be consistent across campaigns
Keep names short but meaningful
Avoid special characters

Common Mistakes

Using spaces in parameters
Inconsistent naming
Missing required parameters
Using UTMs on internal links
Case sensitivity issues

Frequently Asked Questions

What is a UTM Builder?

A UTM builder is a tool that generates URLs with UTM parameters recognized by Google Analytics and other analytics tools. These parameters help marketers identify traffic sources and campaign performance.

Do UTMs work with GA4?

Yes, GA4 automatically detects UTM parameters for accurate traffic attribution. You can also use the new utm_id parameter specifically designed for GA4 campaign tracking.

Are UTMs case-sensitive?

Yes, UTM parameters are case-sensitive. It's recommended to use lowercase for all parameters to maintain consistent analytics reporting and avoid duplicate entries.